FOUNDER IDILI LIZCANO

“Beauty is light”

ALQVIMIA is the result of the passion and vision of our founder, Idili Lizcano (Philosopher and perfumer) who founded the company in 1984 and was a pioneer in creating a global and holistic concept of beauty and well-being that ranges from the purity of nature, to the excellence of the experience. That vision is what has placed ALQVIMIA in the place of prestige and excellence where the brand is today. Idili was born in the city of Oran (Algeria) and spent his childhood in Paris. Many times after Idili school he would wander down rue de Rivoli near place Vândome where, when he was just 8 years old, he liked to go to perfumeries to smell perfumes. The shop assistants were surprised that such a small boy had such an interest in perfumes and they gave him many fragrances to smell. He loved doing it. In his mind he always had an idea: “When I am older I will do better”. And the truth is that fate made Idili dedicate her entire life to fulfilling that intuition and that dream. With the political amnesty of 1975, after 30 years of forced exile, his parents returned to Spain, to the Mediterranean again.

They settle in Altea, in the province of Alicante, the hometown of his mother. There Idili gets intoxicated with the taste of Mediterranean culture. Driven by the search for the answers to the most essential questions, the meaning of life, he decides to study philosophy at the University of Valencia. After the University he decides to go live for a season in Ibiza. Always the Mediterranean. There he comes into contact with some of the forerunners of the counterculture in Spain, Americans, French... Later he decides to make a long trip of almost a year through India. He is interested in Eastern philosophies, Tantrism, Meditation, Hinduism, Buddhism... He returns to Spain again and decides to go live in a magical place: the Alpujarra of Granada. There he sets up his first alchemical laboratory. Idili rediscovers that deep connection with the art of alchemy. The shepherds of the area who teach you the secrets of medicinal plants. Idili feels a deep connection with the world of plants and flowers. He begins to distill his essences, creates his first perfumes and cosmetic products. In 1984 he moved to live in one of the most privileged areas for medicinal plants on the peninsula: La Garrotxa in the Girona Pyrenees.

There in 1985 ALQVIMIA was born.

He sets up his laboratory and his home in the Can Duran farmhouse, a noble house from the year 1324 located in an almost paradisiacal place where the Alqvimia headquarters are currently located. Intoxicated by the love for the noble art of making perfumes, he creates his first range of products. It is the beginning of the Great Adventure…. Idili thoroughly studied aromatherapy then almost unknown in Spain. Over time, he becomes one of the experts, not only in our country but worldwide, in this discipline that is so fashionable today. In 1991 the international expansion of the company begins. Alqvimia is currently present in the best hotels, spas and selective retail in more than 20 countries around the world. In addition to own stores and online sales. From the beginning of the creation of her company, Idili Lizcano has always wanted her company to have the mission of being a model of the New Economy. He calls it HUMANIZED ECONOMY. An economy that is not driven solely by selfishness or greed, but rather respectful of the environment and people. An economy that enhances the productive economy against the speculative economy that prevails in our times. Idili Lizcano has been a visionary.

Always faithful to his principles, he was a pioneer of authentic natural cosmetics, which today is the most booming trend in the cosmetics sector, and has been able to elevate the brand and its products to the concept of cosmetic jewels, currently considered as a luxury product for its quality and effectiveness. His business vision has made ALQVIMIA one of the most solid companies in the perfumery and cosmetics sector in Spain. A company that continues its growth figures at a good pace.

“My work is a Meditation itself. It is an offering to the world, a prayer. This is one of the secrets of the Noble Art of Alchemy”.

After almost 40 years, ALQVIMIA maintains love, passion, creativity and respect for nature. Thanks to the art of aromatherapy, the magic of perfumery and the ancient science of alchemy, we extract the soul of plants that connects and transforms our own soul.

“EMPOWERED FEMININE ENERGY IS THE HOPE OF HUMANITY”
Idili Lizcano

See more +

“Beauty is light”

ALQVIMIA is the result of the passion and vision of our founder, Idili Lizcano (Philosopher and perfumer) who founded the company in 1984 and was a pioneer in creating a global and holistic concept of beauty and well-being that ranges from the purity of nature, to the excellence of the experience. That vision is what has placed ALQVIMIA in the place of prestige and excellence where the brand is today. Idili was born in the city of Oran (Algeria) and spent his childhood in Paris. Many times after school Idili would wander down rue de Rivoli near place Vândome where, when he was just 8 years old, he liked to go to perfumeries to smell perfumes.. The shop assistants were surprised that such a small boy had such an interest in perfumes and they gave him many fragrances to smell. He loved doing it. In his mind he always had an idea: “When I am older I will do better”. And the truth is that fate made Idili dedicate her entire life to fulfilling that intuition and that dream. With the political amnesty of 1975, after 30 years of forced exile, his parents returned to Spain, to the Mediterranean again.

They settle in Altea, in the province of Alicante, the hometown of his mother. There Idili gets intoxicated with the taste of Mediterranean culture. Driven by the search for the answers to the most essential questions, the meaning of life, he decides to study philosophy at the University of Valencia. After the University he decides to go live for a season in Ibiza. Always the Mediterranean. There he comes into contact with some of the forerunners of the counterculture in Spain, Americans, French... Later he decides to make a long trip of almost a year through India. He is interested in Eastern philosophies, Tantrism, Meditation, Hinduism, Buddhism... He returns to Spain again and decides to go live in a magical place: the Alpujarra of Granada. There he sets up his first alchemical laboratory. Idili rediscovers that deep connection with the art of alchemy. The shepherds of the area who teach you the secrets of medicinal plants. Idili feels a deep connection with the world of plants and flowers. He begins to distill his essences, creates his first perfumes and cosmetic products. In 1984 he moved to live in one of the most privileged areas for medicinal plants on the peninsula: La Garrotxa in the Girona Pyrenees.

There in 1985 ALQVIMIA was born.

He sets up his laboratory and his home in the Can Duran farmhouse, a noble house from the year 1324 located in an almost paradisiacal place where the Alqvimia headquarters are currently located. Intoxicated by the love for the noble art of making perfumes, he creates his first range of products. It is the beginning of the Great Adventure…. Idili thoroughly studied aromatherapy then almost unknown in Spain. Over time, he becomes one of the experts, not only in our country but worldwide, in this discipline that is so fashionable today. In 1991 the international expansion of the company begins. Alqvimia is currently present in the best hotels, spas and selective retail in more than 20 countries around the world. In addition to own stores and online sales. From the beginning of the creation of her company, Idili Lizcano has always wanted her company to have the mission of being a model of the New Economy. He calls it HUMANIZED ECONOMY. An economy that is not driven solely by selfishness or greed, but rather respectful of the environment and people. An economy that enhances the productive economy against the speculative economy that prevails in our times. Idili Lizcano has been a visionary.

Always faithful to his principles, he was a pioneer of authentic natural cosmetics, which today is the most booming trend in the cosmetics sector, and has been able to elevate the brand and its products to the concept of cosmetic jewels, currently considered as a luxury product for its quality and effectiveness. His business vision has made ALQVIMIA one of the most solid companies in the perfumery and cosmetics sector in Spain. A company that continues its growth figures at a good pace.

“My work is a Meditation itself. It is an offering to the world, a prayer. This is one of the secrets of the Noble Art of Alchemy”.

After almost 40 years, ALQVIMIA maintains love, passion, creativity and respect for nature. Thanks to the art of aromatherapy, the magic of perfumery and the ancient science of alchemy, we extract the soul of plants that connects and transforms our own soul.

“EMPOWERED FEMININE ENERGY IS THE HOPE OF HUMANITY”
Idili Lizcano

See more +

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